Emirates Extends FA Cup Sponsorship Deal

Four-Year Partnership Extension Confirmed

Football Association Extends Partnership with Emirates for FA Cup

The Football Association (FA) has today confirmed that its long-standing partnership with Emirates has been extended by a further four years. The new partnership extension will begin at the start of the 2023/24 season and will see Emirates continue as the title sponsor of the FA Cup.

The FA Cup is the world's oldest club soccer competition and has been sponsored by Emirates since 2015. The partnership has been a major success for both parties, with Emirates gaining significant exposure from the tournament's global reach and the FA benefiting from Emirates' financial support.

The new four-year deal will see Emirates continue to receive a range of benefits, including branding on the FA Cup trophy, pitchside advertising, and access to FA Cup tickets and hospitality. The FA will also continue to benefit from Emirates' financial support, which will help to develop and grow the FA Cup.

The FA's Chief Executive, Mark Bullingham, said: "We are delighted to extend our partnership with Emirates. Emirates is a world-renowned brand and their commitment to the FA Cup is a testament to the tournament's global appeal. This new deal will allow us to continue to develop and grow the FA Cup, and we look forward to working with Emirates for many years to come."

Emirates' Divisional Senior Vice President of Corporate Communications, Marketing and Brand, Boutros Boutros, said: "We are proud to extend our partnership with the FA Cup. The FA Cup is a truly iconic competition and we are delighted to continue to be associated with it. We look forward to working with the FA to build on the success of our partnership and to continue to grow the FA Cup globally."